Life's Theater

A friend mentioned this during a casual chat on Sunday night.

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As much as networking is touted as an important aspect of "moving ahead" in life and in the corporate world, what really matters is not the amount of people you know, but rather, the number of people who know you.

Think about it. Even if you have 200 contacts, who are all at or above managerial level, the chances of them offering you a job is pretty low, unless you actively chase them for openings and only if they have a lasting and strong impression of you, coupled with a chance opening that coincides with your request.

On the flip side, if they know you, you will be one of the first few personnel whom they will think of when their company is recruiting and they may, in turn, make the effort to contact you rather than for you to contact them.

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Without needing too much elaboration, as I am certain that you, my dear reader, can fathom the benefits of such a proposition.

Perhaps it is time for us to stick out our fingers and to count the number of people who know us, on top of the number of people whom we already know.

Remember, impression management matters.